The release of Kobo Libra H20 may affect the e-readers community dramatically. The initial information about the new model was leaked online, earlier this year. The Amazon Kindle competitor, Kobo, is gaining momentum as a brand, over time.
This new model is showing greater promise than before. The new Kobo is now ready to hit the market in two weeks. The industry is anxious about what the release will mean to the sales of Amazon Kindle Oasis and others.
The Kobo Libra H2O will be the first e-reader that Kobo releases in 2019. It’s based on the simple idea of e-reading, just like Kindle. However, Kobo up its game through the addition of extra features and the introduction of improved technologies.
The improvements are based on reducing the differences between reading on paper and reading on a screen. While many companies promise and fail to do this, the skeptical online community and spectators are saying otherwise for the Kobo Libra H20.
Affordable and cheaper than Kindle Oasis
Despite extensive research and development expense, the team has decided to retail the Kobo Libra H20 for $169. Libra’s price is much lower than Amazon Kindle Oasis, which retails at $250.Similarly, most companies try to sell new products at dramatically high rates to create hype, but not Kobo.
The company has tried to keep expenses at bay to promote the product at a low price. Libra H20 has a plastic body which is cheaper than metal and makes it affordable for anyone. The reasonably priced device opens for preorders on September 10th. After the preorders close, retailers will be able to sell it after the 15th.
Now, this is where the competitors will be struggling. The lower price can turn the market upside down by converting many students to the Libra end of the product horizon of the e-reader market. These tactics may allow convergences, expanding the e-readership marketplace like never before.
How is Kobo Libra H20 different?
Meanwhile, users have given a massive response to the new features of Libra, making some market competition dull momentarily. It offers a 7 inch E Ink Carta HD display with a resolution of 1,680 x 1,264 and 300 PPI. It has basic features such as a front-light and color temperature settings to read in the dark. The device comes with 19 LED lights on the bottom of the screen, that project light upwards.
It comes in standard black and white bodies. The model offers 8GB of internal storage and 512 MB of RAM. Also, it has a 1,200 mAh battery that provides a week’s use on a single charge.
The device feels lightweight on the hands, making it bed-side and night-time friendly. It weighs as little as 6.7oz. While Libra retains the skeleton of the Kobo Forma, it is much more concise than that device family.
Kobo has made some other design changes too to engage the users. This is done by moving the power button from the side of the e-book reader to the back of the device. It is now easier to press as the surface of the button varies from the texture of the e-reader. This provides better ergonomically user-friendly operation. The power button on the back also eliminates accidental touch while holding the device.
The Kobo Libra H20 is designed to give the users crisp readability and consistent light flow. This allows a smooth reading experience that is free of light splotches.
Making products more comfortable to use enhances loyalty. Brand loyalty can attack the competitor’s market share, which makes the Kobo’s moves strategically smart. Such technology inspires new brands to build better products that make the lives of individuals simpler.
A New User Interface
The device is much lighter than its competitive benchmarks, setting new precedents in the global tech community. It is compact and space-effective, which makes it easy to carry around. The Libra H2O charges via micro USB, this has attracted many new users looking for comfort and ease.
The new interface improves readability. Its design allows clarity even in low brightness settings. This effort will necessitate a need for ‘reading for understanding’ and to retain better among users. The principle above has been a cornerstone of the device philosophy from its inception.
This version is also very heavy on the headers and footers, to ensure that the reader has adequate access to what they are reading, the page number and the chapters, should they need to quote, reference or remember it.
A new feature for the users is the scrubber that lets the readers navigate through those smaller pages to any point in the book. Now the reader can flip back to pages that they like the most. It is now easier to recap and revisit. The changes make e-reading a lot more interactive than it was ever before.
The effect on the future of E-readership
According to the stir in online communities and social media, the Libra H2O is going to be a more attractive studying device rather than just a place to store and read all digital textbooks and reference materials. The device maintains a balance between escapism as well as retention.
Amazon Kindle is becoming unpopular because of its advertising-based money-making model. Apps, content, and premium subscriptions make money for Kindle. It is different from Libra. The Kobo Libra H20 is an ad-free experience.
The device is compatible with Pocket. A bookmarking tool for reading online articles on your e-reader, Kobo connects to OverDrive, thanks to Rakuten, the parent company for both of them. Users can now connect their OverDrive digital library and read the borrowed library e-books.
The month of September will determine how things pan out for many companies in the technology spheres. The technology world is changing at lightning speed as startups continue to blitz scale night and day. Whether The Kobo Libra H20 will successfully establish itself as an e-readership juggernaut is a question of time and patience. Both of which today’s consumer does not possess.